Jim Beam - Zero Proof
Jim Beam - Zero Proof
Jim Beam - Zero Proof
brand identity design | 2024
brand identity design | 2024
brand identity design | 2024
problem
How do you launch a non-alcoholic drink under a brand built entirely on alcohol , without diluting what the brand stands for?
approach
An extension of Jim Beam's legacy, not a step away from it. Choose Your Bold put the focus on the confidence behind the choice, not what's in the glass.
outcome
A brand extension Packaging, campaign, and digital, that felt like a natural next step for Jim Beam.
giving the moderation generation a drink they could actually claim as their own.
problem
How do you launch a non-alcoholic drink under a brand built entirely on alcohol , without diluting what the brand stands for?
approach
An extension of Jim Beam's legacy, not a step away from it. Choose Your Bold put the focus on the confidence behind the choice, not what's in the glass.
outcome
A brand extension Packaging, campaign, and digital, that felt like a natural next step for Jim Beam.
giving the moderation generation a drink they could actually claim as their own.
problem
How do you launch a non-alcoholic drink under a brand built entirely on alcohol , without diluting what the brand stands for?
approach
An extension of Jim Beam's legacy, not a step away from it. Choose Your Bold put the focus on the confidence behind the choice, not what's in the glass.
outcome
A brand extension Packaging, campaign, and digital, that felt like a natural next step for Jim Beam.
giving the moderation generation a drink they could actually claim as their own.
about
about
Jim beam's
ZERO PROOF
Jim beam's
ZERO PROOF
For over two centuries, Jim Beam has been a symbol of authenticity, craftsmanship, and boldness a legacy built on unwavering commitment to quality and flavor. As lifestyles evolve, so does Jim Beam, expanding its reach while staying true to its heritage.
For over two centuries, Jim Beam has been a symbol of authenticity, craftsmanship, and boldness a legacy built on unwavering commitment to quality and flavor. As lifestyles evolve, so does Jim Beam, expanding its reach while staying true to its heritage.
the campaign
the campaign
the campaign
The Sober-Conscious Generation health-focused, experience-driven, confident.
When you want to Stay in the Moment, alcohol-free.
A Non-Alcoholic Extension of Jim Beam bold, authentic, and full of flavour.
A Non-Alcoholic Extension of Jim Beam bold, authentic, and full of flavour.
A Non-Alcoholic Extension of Jim Beam bold, authentic, and full of flavour.
To meet the demand for Mindful Drinking without compromising on Taste or Legacy.
To meet the demand for Mindful Drinking without compromising on Taste or Legacy.
To meet the demand for Mindful Drinking without compromising on Taste or Legacy.
Bars, casual nights, home settings, and celebrations.
Bars, casual nights, home settings, and celebrations.
Bars, casual nights, home settings, and celebrations.
The Sober-Conscious Generation health-focused, experience-driven, confident.
The Sober-Conscious Generation health-focused, experience-driven, confident.
When you want to Stay in the Moment, alcohol-free.
When you want to Stay in the Moment, alcohol-free.
typography
typography
typography
Geogrotesque Sharp VF TRIAL Comp. Semibold
Geogrotesque Sharp VF TRIAL Comp. Semibold
Geogrotesque Sharp VF TRIAL Comp. Semibold
Geogrotesque Sharp VF TRIAL Comp.Medium
Geogrotesque Sharp VF TRIAL Comp.Medium
Geogrotesque Sharp VF TRIAL Comp.Medium
product label
product label
product label
digital campaign
digital campaign
digital campaign
concept 1
concept 1
concept 1
A series of visually striking posts that showcase contrasting perspectives on the same moment, reinforcing that every choice is personal, valid, and bold.
A series of visually striking posts that showcase contrasting perspectives on the same moment, reinforcing that every choice is personal, valid, and bold.
A series of visually striking posts that showcase contrasting perspectives on the same moment, reinforcing that every choice is personal, valid, and bold.
concept 2
concept 2
concept 2
A series of product-focused posts that celebrate bold choices, rich flavors, and the full Jim Beam experience without the alcohol.
A series of product-focused posts that celebrate bold choices, rich flavors, and the full Jim Beam experience without the alcohol.
other projects
other projects
other projects
