dor
dor
branding & packaging design | 2026
branding & packaging design | 2026
problem
Small and marginal farmers face limited bargaining power, low market visibility, and dependence on intermediaries.
The absence of a unified identity prevents them from communicating their value directly to consumers.
approach
The approach was to understand the system first. Not just a brand for a farm, but a shared identity for the people behind it.
One visual system, one voice that brings farmers together .
outcome
A Farmer - Producer Company model and a complete Brand and Packaging system for a farmer-owned staples designed to give
200+ farming families direct market access and a 57% potential increase in income.
problem
problem
small and marginal farmers face limited bargaining power, low market visibility, and dependence on intermediaries.
the absence of a unified identity prevents them from communicating their value directly to consumers.
Small and marginal farmers face limited bargaining power, low market visibility, and dependence on intermediaries.
The absence of a unified identity prevents them from communicating their value directly to consumers.
approach
The approach was to understand the system first. Not just a brand for a farm, but a shared identity for the people behind it.
One visual system, one voice that brings farmers together .
outcome
A Farmer - Producer Company model and a complete Brand and Packaging system for a farmer-owned staples designed to give
200+ farming families direct market access and a 57% potential increase in income.
approach
the approach was to understand the system first. Not just a brand for a farm, but a shared identity for the people behind it.
one visual system, one voice that brings farmers together .
outcome
a Farmer - Producer Company model and a complete Brand and Packaging system for a farmer-owned staples designed to give
200+ farming families direct market access and a 57% potential increase in income.
it started with one farmland.
this personal connection sparked curiosity about farming not just as production, but as a system.
it started with one farmland.
this personal connection sparked curiosity about farming not just as production, but as a system.
it started with one farmland.
this personal connection sparked curiosity about farming not just as production, but as a system.
persona
there were two key participants in the study anju didi & guddu bhaiya
defining
defining
what am I building?
what am I building?
A shared language that connects farmers to consumers, producers to markets, and farmers to each other, giving them collective ownership and a unified voice.
A shared language that connects farmers to consumers, producers to markets, and farmers to each other,
giving them collective ownership and a unified voice.
system & structure
system & structure
system & structure
working model for the brand
working model for the brand
working model for the brand
logo
logo
logo
sketch ideations
sketch ideations
sketch ideations
shortlisted logos
shortlisted logos
shortlisted logos
final logo variations
final logo variations
final logo variations
colour palette & typography
colour palette
#b7de2d
#b7de2d
#f7e6b7
#f7e6b7
#643917
#643917
#1A576D
#1A576D
#9e3030
#9e3030
#375f35
#375f35
Neue Haas Grotesk
Display Pro
Neue Haas Grotesk
Display Pro
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Outfit
Outfit
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packaging
packaging
packaging
sketch ideations
sketch ideations
1.
1.
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2.
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3.
3.
4.
4.
packaging
packaging
packaging
final design
final design
final design
other projects
other projects
