Chatkaare
Chatkaare
brand identity design | 2024
brand identity design | 2024
problem
Indian snacks carry an assumption that
flavour and health cannot coexist.
Consumers are constantly forced to
choose between taste and wellbeing.
approach
A brand built to bridge the gap between
taste and health rooted in the
Indian flavours,
Where every design decision should
feel familiar and modern.
outcome
A complete brand identity system
that made healthy snacking feel like a genuine choice, the taste of tradition and
not a compromise.
logo form & colour
exploration
logo form & colour
exploration
problem
Indian snacks carry an assumption that
flavour and health cannot coexist.
Consumers are constantly forced to
choose between taste and wellbeing.
approach
A brand built to bridge the gap between
taste and health rooted in the
Indian flavours,
Where every design decision should
feel familiar and modern.
outcome
A complete brand identity system
that made healthy snacking feel like a genuine choice, the taste of tradition and not a compromise.
logo form & colour
exploration
problem
Indian snacks carry an assumption that
flavour and health cannot coexist.
Consumers are constantly forced to
choose between taste and wellbeing.
A brand built to bridge the gap between
taste and health rooted in the
Indian flavours,
Where every design decision should
feel familiar and modern.
approach
outcome
A complete brand identity system that made healthy snacking feel like a genuine choice,
the taste of tradition and not a compromise.
primary colours
secondary colours
brand assets
primary colours
secondary colours
brand assets
primary colours
brand assets
primary colours
secondary colours
brand assets
Significance of :
The letter "क" in the logo is particularly significant as it represents the two sides of the brand: The commitment to serving delicious, flavorful snacks, but also fulfilling nutritious & health requirements
Significance of :
The letter "क" in the logo is particularly significant as it represents the two sides of the brand: The commitment to serving delicious, flavorful snacks, but also fulfilling nutritious & health requirements
Significance of :
The letter "क" in the logo is particularly significant as it represents the two sides of the brand: The commitment to serving delicious, flavorful snacks, but also fulfilling nutritious & health requirements
other projects
back to work
next project
other projects
The letter "क" in the logo is particularly significant as it represents the two sides of the brand: The commitment to serving delicious, flavorful snacks, but also fulfilling nutritious & health requirements
Significance of :
